TheWhiteHotel
In 2006, Pro Materia started a collaboration with TheWhiteHotel, which has been lasting ever since. Before the opening of the hotel in November 2006, we selected one designer for each one of the 60 rooms of the hotel,
Since 2006, thewhitehotel has been showcasing over half a decade of evolution in contemporary Belgian design. The hotel, located in the centre of the most cosmopolitan district of Belgium’s capital, has offered around sixty contemporary designers the opportunity to customise both its rooms and the lobby.
Fashion, design, jewellery and contemporary accessories… About fifty designers were at Thewhitehotel, selling their latest creations.
Brandequity, agent for RougeDesign/TL Magazine and Pro Materia in Hong Kong / Asia, organised two events during the Business of Design Week in Hong Kong: 3-5/12/2009, at the French pavilion as well as in the ‘off’ events Détour organised by the Ambassadors of Design in HK.
After the big success of the last DESIGNR.RDV, start booking rooms for the December edition. Theme : Love Nest.
Thewhitehotel won the beCommerce 2007 Bronze Starter Award. Thewhitehotelselection.com was the website where some of the Belgian design objects selected for Thewhitehotel are sold online.
Thewhitehotel was fully booked for an exclusive design event in 2008, where visitors can immediately buy design pieces in the mini-shops designers set up in their hotel-room.
Thewhitehotel gives a new approach to hostelry in Brussels. Give design-savvy tourists just what they need for a great price and in an exceptional scenery, and leave all those costly extras out.
In 2006, Pro Materia started a collaboration with TheWhiteHotel, which has been lasting ever since. Before the opening of the hotel in November 2006, we selected one designer for each one of the 60 rooms of the hotel,